Tuesday, December 9, 2014

8 million pieces of trash entering the oceans and seas every day

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Every day, the seas and oceans are polluted with eight million pieces of junk, according to a study by the OSPAR Commission, an International Convention founded in 1992 to prevent maritime pollution and that counts with the participation of 14 European countries, including Portugal.

According to OSPAR, this number, even grotesque, continues to grow, mainly due to increased use of reusable plastic parts â€" packaging, bags for storing newspapers or plastic film that protects the clothes have come online, for example.

Much of the responsibility of retailers over when your product arrives in stores, but there are companies that cannot stay immobile watching the natural resource which makes them live, the sea, being destroyed day by day. "it's no surprise that some of the brands that are leading this [raising] are linked to the surf," he explained, in a text of opinion published in The GuardianThomas Callan, freelance investigator specializing in environmental and social policies.

Callan refers to Surfers Against Sewage (SAS-opens PDF), which wants a greater responsibility of brands across the supply chain, which enables greater control of pollution that their products can cause and thus keep the healthier oceans.

According to the charge, the EPR (Extended producer responsibility) can have many forms, including innovative products, packaging design, instructions for recycling the product when this ceases to be useful or even financial incentives to recycle.

The Finisterre, which draws durable clothing from certified textiles, uses packaging made from corn being composted with very little non-biodegradable plastic. Although more expensive, the packaging ensures the Finisterra is go against the natural resource that maintains your business profitable.

"If we're going to until the end of the world to get a product to be as responsible as possible, so it makes no sense to wrap it in something that goes against all its purpose", explained to The Guardian Ernie Capbert, director of brand of Finisterre.

Only in the United Kingdom, approximately 350,000 tons of used clothing is sent to the trash every year, as well as their packaging. When drawing clothes lasting several years and include a packing virtually biodegradable, the Finisterre ensures your part in protecting the oceans.

Another of the Coalition marks is the Riz Boardshorte, a surf brand of London which uses 100% recycled and recyclable textiles for their shorts. As the raw material is hard to find, the Riz encourages customers to send the ones you don't use, offering a 25% discount on the purchase of the next couple who said the maketing and sustainability cannot walk hand-in-hand?

Foto: afu007/Creative Commons

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