Tetra Pak will sell 484 million certified packages in Portugal this year
The Swiss-Swedish multinational company Tetra Pak must sell 484 million cartons with FSC certification in Portugal in 2014, representing approximately 34% of the total number of packages sold in our country."Our first FSC certified packaging was introduced in Portugal in 2011. Since then, much has evolved towards certification and Tetra Pak has developed a series of actions with a view to creating a greater awareness around the importance of a responsible forest management, "explained Protects What's good Ingrid Hawk, head of Tetra Pak ' s Environment in Portugal.According to the gate Protects What's good, Tetra Pak aims to reach 100% certified packaging, in Portugal. "Being one of the world's largest buyers of card, is fundamental to Tetra Pak ensure a responsible and sustainable supply of raw materials from forests", explains the portal.To contribute to creating a greater awareness about the importance of responsible forest management, Tetra Pak has promoted several actions of awareness and information, including through the insertion of messages in their packaging.A study promoted recently by Tetra Pak in Portuguese territory on the perception that consumers have in relation to messages transmitted in their packaging indicates an increase in consumer recognition, FSC branded face to 2013, revealing that 39% of respondents associate your symbol to responsible management and protection of forests. On the other hand, 67% of consumers consider to be "very important" the FSC certification.Read more about the study and certification of packagings in Protects What's good.Foto: Nicholas A. Tonelli / Creative Commons
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