Thursday, October 30, 2014

British television shows have seal of sustainability

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What ingredients make a TV program a success? The quality of the protagonists, purpose, suspense and intelligence are four of them, but a television show is more than a piece of 50 minutes to entertain us until the end, he got behind a production â€" often-complex and dozens, hundreds or thousands of people working for a single objective: the Viewer.

However, a TV show does not end at the Viewer, with the closing credits. It can be made in the country where it is originally broadcast or another, by a production team of two or 200 people.

As the concepts of sustainability extends to various industries, the TV could not stay behind. Is that what you thought the British BBC, in 2010, when he created the albert, a stamp of environmental impact of television production and which calculates the carbon footprint of each program.

The BBC approach pioneered internationally and, to some extent, has not yet been copied. Despite a study by the University of West Indies advance technology sector â€" in which the TV industry moves â€" is responsible for 2% of global emissions of polluting gases.

A television production that wants to apply for the seal albert has several challenges: teams have to avoid sending garbage to the dumpster and promote energy efficiency of filming. There are productions that already use renewable energies, scripts prints, scenes constructed with sustainable materials or catering local produce â€" and all this counts for final certification.

Now, says the Guardian, albert seal between a new phase. Your logo will be placed in the credits of 15 programs companies: the UK's four largest TV stations and producers as the Shed, Endelmol, all3media, IMG, NBC Universal, UKTC, Kudos or Twofour.

The first programme to feature the new logo will air on Monday, November 3, on Sky: is Trollied comedy, which already use the carbon calculator albert to help monitor emissions of CO2.

"The Sky and the Roughcut TV, which produces the program, want it to be as sustainable as possible. The use of lights and papers was avoided and props like refrigerators, countertops and shelves were all wanted men in nearby shops, "says the Guardian.

According to British newspaper, several internal BBC productions have also use the albert system, as well as the ITV. For when a solution equal to the Portuguese television scenario?

Foto: Ben Sutherland/Creative Commons

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