Fourth generation of entrepreneurs in the salt meets surprise enemy: climate change (with video)
For four generations the same family works in salinas de Rio Maior. Louis and John Lee remember help grandparents and parents in the marine Salt, from which this is taken, and it is now their turn to develop the business: the Salt store.Although the salinas de Rio Maior is a millennial business, a new stage of evolution starts now and Louis and John already knows the name of one of its greatest enemies in the development of the company: climate change."Later this year, with the time [uncertain], the production is much more reduced, which may pose a risk to the satisfaction of all the requests that we have customers," explained John Lopes. According to his brother, Luis, this is a business that is completely dependent on the weather: the production exists only in summer. "We're limited by weather conditions," he explained."We need heat and we are also limited to the salinity of the water: If the temperature is greater in winter, will have a lower quality of water in the summer," continues.With superior training in electrical engineering and psychology, Louis and John know that his high-quality salt-the salt pans are in a protected region. "The salt does not have any kind of additives or processing. Has a quality of excellence, and a large part of the product goes to Germany and Northern Europe and is marketed to large heads and Delicatessens, "explains Luis Lopes.In the coming months, the Lee brothers predict launch new products, including bath salts, taking the name of salinas de Rio Maior other geographies. This, of course, if the changing climate will allow them. If climate change continues its saga of disruption of temperatures and multiplication of extreme phenomena, then the likelihood is that this development of business is seriously affected.Foto: bjaglin / Creative Commons
If You Enjoyed This, Take 5 Seconds To Share It
0 comments:
Post a Comment