Thursday, April 17, 2014

Ecover laundry detergent produces from algae oil

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Soon it will be possible to wash the clothes with detergents produced from algae oil, a more sustainable alternative to Palm oil, which is used today in most detergents.

The new laundry detergent cleaner was produced by Ecover, a company that produces and markets more sustainable cleaning products as part of the brand's commitment to replace the use of palm oil.

Palm oil is widely used in cleaning products and in food industry and is one of the causes of deforestation, once the rainforests and peat areas are replaced by palm plantations, particularly in Southeast Asia. Deforestation, in turn, increases carbon emissions and threatens biodiversity, especially orangutans.

"The algae oils have a high value of functionality and a lot smaller ecological footprint than most tropical oils such as palm oil, which makes them ideal for products for the home, where the tropical oils are widely used. The research carried out, it was discovered that algae are able to produce one of the most pure and clean oils available, "says Dirk Develter, director of the Department of research and development of Ecover, in a statement.

Already in 2009, the Ecover replaced, in its range of cleaning products, surfactants from Palm oil rapeseed alternatives with origin in Europe. Currently, the tropical oils (coconut and Palm) are currently the main sources of all surfactants, after crude oil.

Initially, 7% of the ingredients of the new Ecover detergent will be produced based on seaweed, and the aim is to increase its presence as the algal oil is being studied and developed.

The product should be launched on the European market â€" and in Portugal â€" at the end of 2014. In the domestic market will be possible to find in the new detergent, as well as other products from Ecover, Jumbo stores, El Corte Inglés, Supermarkets and other specialty shops Panache Biological, referred to the Ecover in notified.

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