C&A launches campaign to draw attention to the shortage of organic cotton
"We're taking Bio Cotton every person, every day", is the objective and also the name of the most recent C&A campaign for promoting the use of organic cotton. To encourage the purchase of products made from organic cotton, but also to draw attention to the shortage of this same product, the clothing brand has released a brochure on this raw material.The booklet explains the additional value and current challenges in the production of organic cotton and indicates opportunities for organisations involved in the global supply chain, as well as the particular responsibility of the garment industry in maximize the use of organic cotton.Following this environmental concern, the C&A establish as a goal for all of its cotton from sustainable production by the year 2020. "Companies can make a difference, not only in producer countries as well as sales markets, to alert its customers to the theme of organic cotton. Our experience tells us that it is possible to realize, meet demand and make a profit ", indicates in a statement Thorsten Rolfes, director of corporate communications for Europe.Currently, the C&A is the largest buyer of organic cotton, having sold more than 100 million products made with the material in fiscal year 2013. The percentage of organic cotton used in clothing the brand, given the totality of cotton, is 38%.About 75% of organic cotton processed by the company, grown without the use of pesticides and artificial fertilizers, comes from agricultural projects that are supported by C&A-near 60 thousand Indian farmers benefiting from these projects.The scarcity of organic cottonDespite the growing demand for organic cotton by international markets, global production of this matter is decreasing. Compared with the total output of cotton on a global scale, the cultivation of biological variant is only 1%.Organic cotton production increased until 2011. However, after this year, the yield of crops subsequently decreased by 8%. Even though, at the same time, 50% of the producing countries have increased production of organic cotton. According to C&A, the reasons for the decrease of production relate to the "lack of knowledge with regard to organic farming methods and a lack of cooperation between the communities."Foto: moria/Creative Commons
If You Enjoyed This, Take 5 Seconds To Share It
0 comments:
Post a Comment